Viral content can be defined as a media item that instantly captures the public’s imagination. It might be a post on Facebook, a video on Youtube, a tweet on Twitter, or any content on social media that thousands of users share with one another. If your content goes viral, it can benefit you in an automated way, because your business will become known to an entirely new demographic, who would not have found out about you otherwise.
It should go without saying that no one is going to share your content widely, unless it is engaging. No amount of gimmicks or hype will turn a third rate video into a viral phenomenon. Therefore, after you have an idea for a compelling video, here are four ways that you can make it more shareable:
Generally speaking, it is short and snappy content that goes viral. Videos are usually no longer than sixty seconds, because they can seem convoluted otherwise. There are so many distractions online that it is a battle to gain people’s attention. This is why you should include music, animations, plenty of action and different camera angles, etc, so viewers don’t get bored.
If your video appears over produced, you will alienate a lot of people. Your content must have an authentic vibe. Good examples of this include inside scoops on upcoming events, or instructional guides. If you are an expert in a fascinating subject, you can create a video that people will want to comment on and share with their friends. Here’s a great example of a promotional video featuring Mr. Wonderful from Shark Tank which is really authentic, showcases his unique personality, and praises the brand he’s speaking about.
You might wish to discuss some annoying habits of your coworkers, which you feel many people would sympathize with. Or, maybe you have discovered the ideal birthday present for your partner. If others can put themselves in your shoes, they will be far more inclined to share your video. By appealing to people on a personal level, you will draw them in.
Be Schedule Sensitive
Rather surprisingly, one big factor that determines how much viral content gets shared is the week day it is published. According to BuzzoSumo, people share more content throughout the week than they do on weekends. In particular, it is the early part of the week — Monday or Tuesday — that has the biggest number of shares, although this varies from one social network to the next. Tuesday is the best day to publish on Facebook and Twitter, whereas Pinterest and LinkedIn have most shares on Monday.
Businesses who publish videos on social media put their reputation at risk to promote their brand. For this reason, you should avoid sharing anything that might offend minority social groups. In contrast, it is usually OK to poke fun at high profile figures, however, constantly bashing a political figure or high profile figure can backfire. Creating viral content is more of an art than a science in many respects. However, taking heed of the above advice will increase the likelihood of your video becoming an online hit, and giving your brand the exposure it needs.
Want to see some good examples of viral content? Check out my Medium post on 2018’s best viral campaigns.