Social media profiles can be a great way for businesses to build a positive relationship with their target audience, but just having one isn’t enough. In fact, the vast majority of businesses could do a lot more with their social profiles. The following four tips can help you build a better social profile for your small business:
1. Add A Human Touch
Yes, your company’s social media accounts are for a business. Many social media platforms have unique rules that separate personal accounts from corporate accounts. However, none of that means that your posts should sound like corporate drivel.
If you want users to pay attention to what you’re saying, you need to show a little bit of personality. Crack the occasional joke. Sound like a human rather than a robot. Most importantly, make sure that the message you intend to share with your target audience is advanced by every post you make.
If you’re looking for an example to follow, I love the Wendy’s restaurant chain’s Twitter account. Whether it’s making fun of IHOP for temporarily changing its name to IHOb or mocking McDonald’s for adding fresh beef to its menu years after Wendy’s did, talking to Wendy’s on social media is like talking to a friend. That’s exactly what social media is for!
2. It’s Not All About Followers
Followers and likes are great, but neither should be used as the measuring stick your social accounts are judged by. The real key is to form a connection with your intended audience, allowing them to attach a face to your brand that can help you stand out in a crowded marketplace.
The best way to do that is engagement, or by talking to the people who comment on your posts. This doesn’t mean getting defensive if they criticize something, as doing so makes you look immature when people later read your public posts. Instead, it means replying in a helpful, professional way that will make people want to do business with you in the future. Remember, social media is a two-way street!
3. Automation Can Be Okay
It can quickly get prohibitively expensive for a small company to hire real people to monitor their social account 24/7, but thankfully you don’t have to do that. Automating some of your content is fine, especially the occasional content post and editorial stuff.
The only place you really need a personal touch is when responding to consumers. People are smart enough to tell that they’re talking to a robot, so don’t try to fool them. The best way to handle this is to leave the account in the hands of multiple trusted employees, allowing them to take “shifts” while maintaining a consistent message. Feel free to jump into the fray yourself too, as nobody knows your brand better than you!
4. Follow the Trends, Or Start Your Own
Even the best social profile serves no purpose if nobody sees it, so you need to make an effort to stay informed on what’s trending in your niche. Trend analysis tools can help you discover what’s currently hot, and the best can also provide advance notice on what might be “in” tomorrow.
Alternatively, a company with a strong social media presence can try to start its own trends. This is much easier said than done, but getting it right even once can establish your social profile as a force to be reckoned with!
There’s a lot of nuance in company social media profiles, but the tips above should be more than enough to help you get started. Good luck!