There’s never a bad time to start thinking about your business’s holiday marketing strategy. That’s right — early planning is key to maximizing profits and minimizing stress as the year closes. If you’re skeptical, take a look at the reasons why you should consider it.
It’s Never Too Early
There’s something unsettling about commencing plans for your Thanksgiving and/or Halloween activities when summer has barely ended. Here’s the deal though — today’s consumers start planning for holiday spending much earlier than their predecessors. So if you want to get ahead of this year’s season, it’s time to pack up your pool toys and get to work.
Ideally, planning for holiday promotions should begin around July/August. That being said, having a strategy in place some weeks ahead of Halloween could still afford you plenty of time. What’s important to note is that it’s never too early to get started with your holiday marketing strategy.
Allows More Customer Interaction During the Holiday Season
A lot can be said about the need to flood your followers with festive messages, but what about your support department? For most people, the holiday season can be just as stressful as it can be fun. It’s thus important that you be available to answer questions from your customers and alleviate their pains.
Early planning will help you maintain a stellar customer experience even after the holiday rush kicks in. For one, it will take some stress off your plate and therefore help you focus on what matters. It’ll also free up capacity, thus putting you in a position to handle more queries from customers.
Allows You to Build Your Customer Base
Your sales success in the coming months will depend on your ability to hone in on ideal audiences. While this isn’t exactly a new concept, it’s pretty much guaranteed that shopping patterns will deviate from the norm. For starters, people will be buying stuff for their own selves and others. The relaxed atmosphere will also entice them to take a more liberal approach when making purchasing decisions.
Long story short is that you’ll need to redefine your audience base. An early start will give you plenty of room to be dynamic — you’ll be able to target most, if not all, of the demographics you have in mind. More crucially, it’ll allow you leverage data from previous seasons, thus improving the precision of your strategy.
Allows You to Stock Up on Inventory
At a time when consumers are itching to buy, it’s very important that you maintain inventory in the right mix. Taking a look at last year’s sales figures will help you determine how much of each product to stock up. From there, you’ll be able to prioritize marketing based on demand.
You also want to have a way of expediting outbound shipments. This might involve partnering with a fulfillment service, but you can also employ other tactics to streamline your processes. Either way, what matters is to minimize back orders and ensure customers receive goods in a timely manner.
Avoiding Headaches: Ensure You Have Proper Systems in Place
Chances are that you will need extra manpower and infrastructural resources to cope with the surge in demand. Prepping your strategy in advance will allow you to scale them up over the course of several months, rather than a couple of weeks. Besides testing out your systems, you’ll also have the opportunity to screen staff members before they join your team. Ultimately, you’ll be able to rest easy, avoid common stress related causes of brain fog knowing that everything is conducive to a prosperous and headache-free holiday season.